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Xacus is an Italian business with a solid, invaluable heritage. To illustrate these roots, I have chosen a powerful, deeply Italian symbol: the family. Not a traditional family, but a unit formed of people within the company, with their shared history, memories, and skills.
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Simone Brillarelli
Florentine by birth and Milanese by choice, Simone Brillarelli, 40, is a visual artist, director and 2D animator. His creativity is deeply linked to music, which he has also been involved in both as a musician and producer. Music videos perfectly sum up his passions: moving graphics, painting, and rhythm. In 2021 he won a gold medal at the Art Director’s Club Italy Awards.
Radici
This piece comes from a desire to explain what it means to bring a creative undertaking to life in Italy.
The idea is inspired by the institution on which all Italian society is founded: the family, a subject that has always been reflected in the personal production of the artist.
An extended, universal family. A family that collaborates, interacts and becomes a creative force.
A brand new look at the world of Xacus
Radici is a composite, layered work, an invitation to imagine new viewpoints to showcase the soul of the brand.
Breaking down, remixing and layering are some of the digital techniques used by Simone Brillarelli, together with his analog interventions on the printed piece: acrylics, brush, pastels and pencils, to add all of the distinctive elements that characterise the poetics of the artist.
Breaking down, remixing and layering are some of the digital techniques used by Simone Brillarelli, together with his analog interventions on the printed piece: acrylics, brush, pastels and pencils, to add all of the distinctive elements that characterise the poetics of the artist.
The unrepeatable moment when a work becomes art
For the opening of the first Xacus flagship store in Milan, the artist added the final touch to his work, presented in both analogue and digital versions to celebrate the conclusive movement of this initial chapter in our journey through art and fashion.
“Xacus put complete trust in my work, becoming an ideal blank canvas for me to freely interpret its values using my language.“
