Radici
By Simone Brillarelli
“
Xacus is an Italian business with a solid, invaluable heritage. To illustrate these roots, I have chosen a powerful, deeply Italian symbol: the family. Not a traditional family, but a unit formed of people within the company, with their shared history, memories, and skills.
“
Radici
This piece comes from a desire to explain what it means to bring a creative undertaking to life in Italy.
The idea is inspired by the institution on which all Italian society is founded: the family, a subject that has always been reflected in the personal production of the artist.
An extended, universal family. A family that collaborates, interacts and becomes a creative force.
A brand new look at
the world of Xacus
Radici is a composite, layered work, an invitation to imagine new viewpoints to showcase the soul of the brand.
Breaking down, remixing and layering are some of the digital techniques used by Simone Brillarelli, together with his analog interventions on the printed piece: acrylics, brush, pastels and pencils, to add all of the distinctive elements that characterise the poetics of the artist.
Breaking down, remixing and layering are some of the digital techniques used by Simone Brillarelli, together with his analog interventions on the printed piece: acrylics, brush, pastels and pencils, to add all of the distinctive elements that characterise the poetics of the artist.
The unrepeatable moment when a work becomes art
Artwork by Simone Brillarelli
