Pitti Immagine Uomo 2025 is just around the corner with a theme based on ingenuity and creation. Like the heart of a forge, where ideas and inspiration blend together, this Pitti’s “Fire” theme best expresses creative energy, research, and passion, alchemical elements that Xacus has championed since its origins, throughout its development and production.

 

 

Experiment to regenerate

 

Fire is a unifying, magnetic force and catalyst that illuminates and regenerates without burning out. Accordingly, the world of Xacus shirts, through its lasting, strategic connections with partners, has created an elegant, contemporary product for FW 24-25, the result of partnering with excellences in the industry. Re-editing and regenerating the concept of men’s fashion while staying true to a dynamic, timeless classic is Xacus’ strong suit, and at this Pitti too, the experimentation that brings formal classic together with the on-trend, casual shirt is simply astounding. 

 

The linguistic code here is innovation, in fabrics ranging from soft flannel in different fibre blends to technical fabrics - all in refined, sober shades, where the warm colour tones are expressed using mélange yarns.

The aim is to create textures that give the shirt depth, making it the focal point of every look, whether for business or leisure. The mix of fibres, such as cotton and wool or cotton and tencel, mark another significant page in the story of Xacus’ evolution in the shirt industry, arriving at important items in 100% wool, transformed into the shirt-jacket to replace lightweight outerwear.

 

 

Journey Collection and Unfold in two brand new versions


The most successful collections are the ones that respond to people’s desire to dress in new colours, with choice details and next-gen yarns. 


The Journey Collection introduces new business- casual yarns to the travel shirt, making it perfect for pairing with a suit. There are also inroads into the world of knitted fabrics, with the brand new Natural Active, a fabric that combines the technical properties of polyamide with the natural touch of cotton, for another step forward when it comes to meeting the needs of the modern man who wants practical, stylish clothing.

 

 

And this is the case for Unfold, the shirt reinterpreted to effortlessly become an overshirt for mid-season wear: already a great success, but now even cosier and more versatile in a version that brings industry technology together with the finest fabrics by Lanificio Reda. Wool is also in the spotlight in new versions of the wool denim shirt and overshirts in boiled wool.